Bell Home Online Channel Build

Challenge & objective

Bell Home already had manufacturing and offline distribution strengths, but its online business lacked a clear operating model for repeatable growth. The challenge was not to optimize one tactic, but to build the channel almost from scratch.

The objective was to create an online growth foundation that could actually run: team, content, channel operations, paid support, livestream rhythm, and tracking connected to revenue outcomes.

Strategy & scope

I led the online marketing team and developed a model that balanced branding and performance, so the channel could build demand while proving commercial impact through online sales.

The scope covered Facebook, TikTok Shop, Shopee, livestream commerce, KOL and KOC collaboration, content operations, paid media support, and performance tracking.

The key was to create a system, not a short burst campaign: one that the team could continue scaling after the first wave of setup and testing.

Impact delivered

• Scaled TikTok reach to roughly 50,000–200,000 per month and added 20,000 followers within 5 months.
• Grew online revenue from zero to 300M VND per month while expanding brand reach from 10K to 500K per month.
• Joined KOL and KOC livestream sessions that delivered about 15–25M VND per session.
• Built a daily live and mega live cadence that contributed 150–200M VND monthly on average, with a 300M VND peak month across channels.
• Established a more repeatable content and team workflow so the social commerce engine could scale beyond individual contributors.