Brand Marketing Manager · IMC Portfolio · English Edition

Nguyen Dinh Duc

6+ Years · IMC Planning · Brand & Growth

Building integrated campaigns with clear business impact — from annual planning, go-to-market strategy, and KOL orchestration to content systems, sales activation, and performance analysis.

View Case Studies View Resume

/ Brand Collaborations

Brands I've worked with

Selected brand, agency, retail, and platform collaborations that reflect the breadth of industries I have planned, launched, or executed across.

Acecook

Bellhome

BIDV

Colgate

Cooken

Coteccons

Hasuta

Hennessy

Himalaya

Kalite

Keppel

KFC

Kingsmen

Lazada

Lotteria

Acecook

Bellhome

BIDV

Colgate

Cooken

Coteccons

Hasuta

Hennessy

Himalaya

Kalite

Keppel

KFC

Kingsmen

Lazada

Lotteria

Louis Vuitton

Omachi

Red Bull

Samsung

Shopee

Techcombank

TikTok

UKG Group

Unie

Vifon

Vincom

Vinhomes

Vinhomes Smart City

VPBank

Louis Vuitton

Omachi

Red Bull

Samsung

Shopee

Techcombank

TikTok

UKG Group

Unie

Vifon

Vincom

Vinhomes

Vinhomes Smart City

VPBank

Profile

Candidate Profile

Years Experience

In-house Brands

10+

IMC Campaigns

Brand Marketing Manager with 6+ years of end-to-end IMC experience across campaign strategy, creative direction, KOL and influencer management, content production, e-commerce, and performance analytics. I have worked in both in-house and agency environments, which helps me connect strategic planning with day-to-day execution and stakeholder management.

My recent work includes leading brand marketing across UKG Group, Bell Home Group, and Ladi Group, where I owned full-funnel planning, budget control, go-to-market execution, and cross-functional delivery. The portfolio below is curated to show my strength in IMC planning that drives both brand momentum and measurable commercial results.

IMC Planning Brand Strategy KOL / KOC Content Direction Media Buying Video Production Campaign Analytics E-commerce

Core Competencies

Tier 01 · Foundation

Brand Strategist

Positioning · Architecture · Vision

End-to-end IMC planning across annual priorities, channel mix, and communication architecture
Brand positioning and multi-product portfolio thinking for different audiences and moments
Consumer insight, competitive mapping, and concept development from insight to Big Idea

Tier 02 · Core — Primary Strength

Campaign Director

Execution · KOL · Content · Media

Campaign leadership from brief, production, and launch through to post-campaign review
KOL, KOC, and content orchestration across social, video, and activation formats
Cross-functional execution with internal teams, agencies, and commercial stakeholders

III

Tier 03 · Advanced

Performance Analyst

Analytics · Optimization · Growth

Campaign measurement across reach, engagement, conversion, and ROI signals
Budget control, efficiency analysis, and performance optimization across channels
Post-campaign learning loops that sharpen the next plan, message, and media mix

Selected Work

Case Studies

Four selected projects that best show my strength in IMC planning, campaign orchestration, and translating brand strategy into measurable commercial outcomes.

Integrated Campaign · Consumer Appliances · Tet 2023

Kalite
Tet IMC Campaign

Led a Tet-season IMC campaign for Kalite in a highly competitive air fryer market, translating a simple product truth into a festive, culturally resonant message and orchestrating digital, content, KOL, and sales activation at scale.

10BCampaign Budget

30%Revenue Growth

10+KOL Partners

Open Case

Full-funnel Growth · Social Commerce · Bell Home

Bell Home
Online Channel Build

Built Bell Home's online growth engine from the ground up: team structure, content system, e-commerce operations, KOL collaboration, paid support, and repeatable workflows across TikTok, Facebook, Shopee, and live commerce.

50×Reach Growth

300MMonthly Online Revenue

20KTikTok Followers

Open Case

FMCG Content System · Social Commerce · Oral Care

Colgate
Multi-product Campaign

Planned and executed a TikTok-led campaign model for multiple Colgate product lines, balancing brand consistency with sales conversion needs through livestream commerce, creator content, and structured asset production.

2B6-month Sales Target

MultiSKU Portfolio

TikTokCommerce Focus

Open Case

Multi-brand Planning · GTM · Team Leadership

Ladi Group
Multi-brand Ecosystem

Defined IMC direction for a multi-brand ecosystem spanning agency, homestay, and real estate businesses, with direct ownership of planning cadence, budget control, research, launch support, and team leadership.

12Team Members Led

10Properties in 6 Months

10%MoM Revenue Growth

Open Case

Contact

Let's Talk

I am positioning this portfolio for Senior Marketing / IMC planning roles, including opportunities in gaming, entertainment, and high-tempo consumer brands. You can review the attached resume, open the case studies, or reach out directly below.

LocationHanoi, Vietnam

Emailducnd.langmaster@gmail.com

Phone+84 963 942 665

ResumeOpen embedded resume

Thanks for visiting my portfolio — I would be happy to discuss the work in more detail.

Special thanks to the friends and tools that helped me bring this portfolio to life.